It goes without saying that our current COVID-19 situation is less than ideal. Just a few months ago, our South Florida oasis was flourishing with local restaurants, bars, night clubs, and food trucks. Flash forward to now and many restaurants have had to temporarily close, fire loyal employees and worse; completely shut down business. We may not have seen this coming but, we can react with strategy through this pandemic.
We used to live in a world where Google My Business & Yelp powered our decisions on where to eat. [ Places to eat in Delray ] you may have put in a google search or simply clicked on the restaurant category on Yelp. Unfortunately, GMB listings and Yelp are not accurate. Even if you do have access to your GMB and are actively updating as we do for all of our clients at Simply The Best Magazine & Simply The Best PR, you’ll notice that there is not a box to check off “Closed but open for delivery & takeout”
Here are a few suggestions known to work to ensure your business is thriving during the COVID-19 Crisis
1: Offer 3rd Party Delivery Services
2: Offer In House Delivery
If you’re doing your best to keep your employees, offer a delivery service. Your employees may not have people to serve inside your dining area, so give them something to do. This is also a GREAT time to clean all those pesky corners that were so hard to do during crazy workdays.
3: Offer Takeout & Curbside Service
COVID-19 may have closed down our dining area’s but that hasn’t changed people from miraculously being able to cook. People will still be hungry and need to feed their families. Offer your food to go or with optional Curbside Drop Off! Create a sign outside your door that states this. Don’t forget to add this information on your Social Media channels and pin it to the top of the page on Facebook.
4: Offer Family Style Meals
Don’t be scared to offer something off your menu! create Family Style Meals and offer an incentive to choose you! Many businesses are thriving with these deals and offering at a fraction of the normal pricing!
5: Talk with your local Influencers
Like I mentioned above, GMB & Yelp are hard to follow right now. GMB has even taken it upon themselves to mark businesses as closed that are in mandated closure areas. Of course, if you’re active with this service, you can manually adjust to open. Many local influencers pages are providing lists of what restaurants are open for Delivery and Takeout, Like LivingFla. We also have a running list you can check out for Delray Beach. Another group to be a part of is The Socially Distanced Supper Club They have about 3500 followers and have a new restaurant to promote every day. Some places get orders well over 200 for that day!
6: Blast Specials on Social Media
Everyone is on Social Media, I checked my screen time the past few weeks and It’s up to about 5-6 hours per day. Granted, I am on my phone for work quite often but I’m normally at 2-3 hours. Use this time to post DAILY! Add lots of pictures, show off your menu, add daily specials, utilize the “Offers” and “Notes” section on your Facebook accounts. This is also a GREAT TIME to Boost posts, create some ads and truly showcase your business.
To recap, it’s important to stand out from your competition. Think outside the box and don’t give up! If you have any additional suggestions, let us know in the comments!